With the Dramatic Sales Increase of 67.9% in July, Great Wall Motors Grabbed the Sales Champion among the Chinese Independent Auto Brands
The latest statistics released by the China Association of Automobile Manufacturers shows that Great Wall Motors achieved sales of 49,600 vehicles in July 2012 with a year-on-year increase of 67.9%, and ranked the 7th among the Chinese auto manufactures becoming the No.1 independent auto brand. Among them, the sales number of Haval SUV was 25,500, with an increase of 174.9% on yearly basis; that of Great Wall Passenger Cars was 13,200 with an increase of 16.4% on yearly basis; that of Wingle Pickups was 10,900 with an increase of 22.1% on yearly basis; including 10,200 exported vehicles with an increase of 96% on yearly basis.
In July totally 1,118,000 passenger cars were sold in China with a yearly increase of 10.4%, while Great Wall Motors witnessed a sales increase which is substantially higher than the average growth in the auto industry. The greatest contributor is the Haval SUV, which is steadily maintaining the sales champion of SUV in China. The sales of the Haval H series (including Haval H5 and Haval H6) achieved the sales number of 20,400, and the Haval H6 & Haval M4 continued to be hot in the market, thus further consolidating its leading position in China’s SUV market. Meanwhile, passenger cars and pickups continue their stable growth, with the three product categories advancing hand in hand. From January to July, the sales of passenger cars reached 8,713,000 with a yearly increase of 7.0%, while Great Wall Motors witnessed a dramatic increase of 22.8%, which is substantially higher than the average growth thanks to the sales number of 329,000 vehicles during that period.
Analysts in the industry believe that the high growth of Great Wall Motors is mainly attributable to its stable performance in the market segment—with an accurate positioning of SUV, Passenger Cars and Pickups, and dedicated focus on the three main product categories, thus taking the leading position in the market segments.
The President of Great Wall Motors, Wang Fengying, explains the reasons for the growth of Great Wall Motors against a backdrop: insisting on focus, taking quality as the priority, sincerity and win-win as well as a market-based corporate strategy. Particularly with regard to the strategy of customer satisfaction proposed this year, she thinks that in the past and in the future, Great Wall Motors will always attach the utmost resources to the target of customer satisfaction, and make integrity a plausible service concept among partners in the entire value chain. This seems fairly distinctive when all the car manufacturers focus on sales and price competition in the ups and downs of auto market.